THE CONCEPT TO BRING VIETNAMESE BIRD’S NEST TO THE USA” WON ANDREWS BUSINESS PLAN 2023 COMPETITION

On March 22, 2024, Team 6 with the idea “NESTIBEAUTY – Beauty radiating from Bird Nest” won the Andrews Business Plan 2023 Competition (ABPC 2023), which is co-organized by International University (IU) – Vietnam National University HCMC and Andrews University (USA)

After 6 months of launching and organizing with 3 challenging rounds and parallel activities, the competition found the Top 6 teams that qualified for the Third Round called Start-Up with the challenge of presenting the team’s plan to the Jury.

At the Final Round, each team has a total of 20 minutes, 10 minutes to present their plan, and 10 minutes to answer questions asked by the judges. After that, the judges posed questions for the teams to criticize. After all 6 groups had finished competing, the judges consulted and announced the scores of each group as well as the winning teams.

                                                        Scene from the Final round of the ABPC 2023 Competition.

 In the opening speech, Prof.Dr. Le Van Canh – Vice Director of International University – recognized the efforts of the teams: “After two rounds of competition, there were 6 excellent teams entering the Final round with extremely impressive business ideas. Those who enter the Final round today are considered as the testament to tireless effort and passion. I hope all teams will be proud of this. On behalf of the Organizing Committee, I would like to send my best wishes to the competing teams.”

After unique and challenging presentations, Team 6 excellently won the First Prize with the idea “NESTIBEAUTY – Beauty radiating from Bird Nest” to bring Vietnamese collagen bird’s nest products to the US market. The team was awarded the Gold Cup, which was a Summer camp at the US Andrews University campus worth $5,000 for each team member, in addition to prizes for all 6 finalists worth $5,000,000 in cash and Global Leadership scholarships (1 weeks studying in the US) when enrolling in the Master of Business Administration program of Andrews University in joint training with International University and National Economics University.

                                            Team 6 presented the idea of ​​bringing bird’s nest to the US market.

                          The Board of Judges awarded the First Prize of the ABPC 2023 Competition to Team 6.

 The Second prize was awarded to Team 24 from Hanoi with the project of developing a smart motorbike ladder product in the Thai market “An Innovative Export Strategy to Unlock Thailand’s Vast Motorcycle Market”. The Silver Cup and Summer camp awards at the US Andrews University campus worth $3,000 per member were given to the team.

               Team 24 presented the smart slope project and the goal of conquering the land of the Golden Temple.

                                                   The Board of Judges awarded the Second Prize to Team 24.

 The Third prize was awarded to Team 15 with the project “May Silk launches Lotus Silk Hijab into Turkey” to exploit the potential of Vietnamese lotus silk and export lotus silk hijab (headscarf) to the Turkish market.

 Team 15 presented the idea to build a cultural bridge between Vietnam and Turkey.

Prof. Kimberly Pichot – Principal of the School of Business, Computing and Aviation – awarded the Third Prize to Team 15.

 The Top 6 awards went to Team 10, Teams 14, and Team 23. Team 10 brought the concept “Abivin – The Chance To Enter Into South Korea Logistics Market”, Team 14 came up with the project “Coffee Vietnam Product In Sweden Market”, and Team 23 with the concept “International Business Plan For Essential Oils Business in the US”.

In addition to the final awards, Team 11 won the “Most Popular Video” award for the video with the highest media votes. Also, Team 4 won the “Best Conduct Competition” award with their ability to weigh their acumen and ability to behave through an online interview with Professor Nguyen Viet Anh – Andrews University with the question: “If your group had the opportunity to share an elevator from the 1st floor to the 70th floor with the investor CEO for 3 minutes, what would you say to the CEO about your business plan?

Group photo of the winning teams and the Board of Judges.

Andrews Business Plan 2023 competition is co – organized by International University – Vietnam National University Ho Chi Minh City and Andrews University (USA). It is a competition for students who want to implement a business plan under the guidance of mentors who are senior managers and leaders with many years of experience years in the field of business.